Lou Downe is the author of Good Services, the bestselling book on how to design services that work, and the founding director of the School of Good Services, an organisation that helps people to build the skills they need to design and scale great services.

Lou is the former Director of Design for the UK Government where they founded the discipline of service design, growing a 2000 strong team of designers into one of the largest, and most influential design teams in the UK – winning a Designs of the Year award and a D&AD lifetime achievement award.